Adapting to the Age of the Empowered Consumer
There is a new breed of consumer, empowered by technology and transparency. They expect to engage with companies when and how they want. This, in turn, has changed the entire way products are sourced, manufactured and distributed, making business more complex than ever.
Our Commerce team has helped some of the world’s largest retailers, manufacturers and distributors develop relevant, timely and personalized business-on-demand experiences, accessible via desktop, mobile and tablet. Our strategists merge best practices from both Business to Business (B2B) and Business to Consumer (B2C) eCommerce to support operations and innovation goals, including:
• online transactions
• driving more business to stores or resellers
• retaining and attracting new customers and partners
• positioning your business as a consultative thought leader
Throughout the process we serve as an expert advisor, helping you strategically employ technology to keep up with the “3 Vs”: variety of engagement channels, volume of information being generated and velocity at which things are changing. Plus, we have developed accelerators and reusable technology assets to get you to value faster.
Delivering an Exceptional Digital Experience
Because we are uniquely both an interactive agency and a technology integrator, we understand digital user experience. Our in-house design team builds interfaces based on how users interact with your business. Our goal is to blend the lines between offline and online channels so, no matter how your users engage, their experience is complementary, rewarding and favorable to your brand.
Experts in Digital Marketing and Strategy
We will help you build an effective digital strategy that targets specific industry segments with key performance indicators (KPIs), as well as measure progress so you can refine your strategy to achieve desired results. We can also help you connect Commerce with Portal and Social Business to extend your efforts into the Social Merchandising arena.
“The development of Aviva’s Adviser Portal required technical expertise across IBM’s product portfolio, including WebSphere, Lotus and Tivoli, as well a clear understanding of how to make those products work together to deliver a positive user experience. A lot of companies were able to talk about user experience, but Ascendant was the only one that demonstrated that they knew what they were doing. The project transformed Aviva’s e-commerce offering and helped establish internal delivery practices around the entire e-commerce platform. They listened, understood our needs, and delivered to our expectations.”
- Adrian Fellows, Former IT Director, Aviva Life