Ascendant Technology’s Digital Business Services is a highly collaborative team of digital strategy thought leaders, skilled user experience design professionals, and stringent requirements engineering practitioners. At our core we believe that end users do not use an application or website to help a business drive revenue or cut costs. They use devices, web sites and applications to accomplish a task, whether that is completing a work assignment, publishing content to their user account, or interacting with friends on a social destination after buying a new pair of shoes from their favorite online retailer.
The web is crowded with options for users at work and in their personal lives. To breakthrough and grab their attention, we are laser focused on creating a positive user experience that enables end users and businesses to accomplish their goals. A positive user experience is directly linked to user adoption and thus ROI realization for the business.
Merely knowing this is a critical linkage is not enough to ensure that discovered insights, experiences and requirements inform the product design. Strong collaboration between the requirements engineering discipline ensures that we continuously capture and incorporate critical business, user, and IT details that emerge.
The team is now an emerging industry leader and a trusted advisor in the definition and design of strategic software applications and their associated generational roadmaps by utilizing a unique approach known as the IDEA (Insights Driven Engineering Approach) Solution Framework TM. The approach is comprised of user centered design and visual design principles, an established requirements engineering methodology, traditional product design mechanics and cutting edge marketing strategy approaches. On the delivery side of IDEA, you will find proven and industry leading Agile and OpenUP software development lifecycle process.
The contribution of digital strategy and governance is to ensure everyone works from a single, clearly-defined vision that has measurable linkage back to business and customer goals and objectives.
Key Capabilities:
- Multi-Generational Product Roadmaps
Our product development teams document requirements throughout the process, providing insight as to who makes decisions and why those decisions were made. This attention to detail leads to a long-term understanding of product deliverables, upgrades, and additions. - Traffic and Conversion:
We bring search marketing and user experience experts together to ensure that traffic quality and conversion rates are meeting business goals. Services include web architecture/landing page consulting for SEO and conversion, paid search campaigns, copywriting for SEO and conversion, analytics and reporting, social media optimization for SEO, multivariate testing and ongoing management of SEO and paid search campaigns. - Governance and Adoption:
Ascendant Technology combines insights gained from user research to recommend and execute a marketing plan that documents the strategy for reaching users. We then recommend tactics, channels and cadence for communications to create awareness and engagement with the portal. - Social Engagement:
Atech’s social engagement services focus on helping clients understand where they are in the maturity cycle for social computing, how best to engage with customers, prospects and partners using social media and when to leverage technology to achieve their goals. - Digital Operations and Change Management:
Knowing what to do and executing to plan requires adoption and management practices to bring projects into line with the extensive requirements gathering procedures. Using a set of standard change management processes, we work to efficiently connect consultants and staff in an environment based on honest, collaborative communication
