Content is king. From small copy changes on a website to entire campaigns built and uploaded straight from mobile platforms, the ability to act quickly in extending and protecting brand advocacy gives content creators the authority to manage a live web presence.
Using IBM Lotus Web Content Management software allows maximum flexibility and personalization to satisfy creative and marketing departments, without sacrificing the power of automation of template design. Tight integration with IBM WebSphere Portal allows you to take advantage of a configurable and re-useable workflow model, tracking changes and approvals without impeding content managers in the creation of rich media. In addition, combining the personalization engine with WCM can provide a rich personalized experience that will create and maintain loyalty with the customer.
- Workflow documentation and approval
- WebSphere portal Integration
- Extensive personalization and support
- Industry vertical experience
- UI Design, Information Architecture and Analysis
- Simple content editor (WYSIWYG interface for business users)